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| The Ekwall family of Walnut Creek Johnston spent five weeks in Columbia this summer. Mustaches That Matter helped the Ekwalls adopt Jose (13) and Maria (11) from Columbia and bring them home to Iowa. |
Mustaches That Matter launched July 25, and within the first week, we met our goal of raising $25,000. In one month Mustaches That Matter raised $76,300, which will help families in the adoption process bring children home.
Throughout the campaign, 206 men participated by growing their own mustaches. The men passed out business cards and engaged in conversations throughout the month to ask family, friends, and coworkers to financially sponsor their mustaches. Although the mustache contest ended August 25..
Mustaches That Matter leverages the power of mustaches to help families in the adoption process cross their financial finish line, whether adopting internationally, domestically, or through the foster care system. All the funds raised go into our adoption assistance fund to help multiple families, like the Ekwalls, each year.
Mustaches That Matter also received media attention and was featured on both WHO TV Channel 13 News and Great Day on KCWI 23, raising further awareness about adoption.
By Jackie Wallentin
Walnut Creek Windsor Heights